申請人必須：
(a) 持有本地任何一所大學頒授的學士或學士以上的學位，或具同等學歷；主修工商管理、市場學、公共關係、傳訊或新聞學為佳；
(b) 在取得有關學歷後，具備最少八年在活動統籌、企業傳訊、公共關係或傳媒聯絡方面的全職工作經驗；具備網站、數碼及社交媒體管理的相關工作經驗為佳；
(c) 符合語文能力要求，即在香港中學文憑考試或香港中學會考中國語文科和英國語文科考獲第3級[註(b)]或以上成績，或具同等成績；
(d) 具備豐富的公營機構或大型企業工作經驗為佳；
(e) 中、英文口語和書寫能力俱優；精通普通話為佳；
(f) 對公共事務(特別是土地發展和相關事宜)觸覺敏銳；
(g) 具備良好的溝通及人際技巧；
(h) 積極主動，能獨立工作，性格外向，具創意；以及
(i) 精通電腦應用，熟悉投影片簡報軟件及圖像設計軟件應用為佳。

Candidates should:
(a) have a bachelor’s degree or above from a local university, or equivalent; majoring in business administration, marketing, public relations, communication or journalism is an advantage;
(b) have at least eight years’ full-time post-qualification working experience in event organisation, corporate communications, public relations or media liaison; relevant work experience in the management of websites, digital and social media is an advantage;
(c) have met the language proficiency requirements of Level 3 [Note (b)] or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent;
(d) have preferably solid work exposure in public organisations or sizable corporations;
(e) have excellent command of spoken and written Chinese and English; proficiency in Putonghua is an advantage;
(f) have a superior acumen for public affairs, especially land development and related matters;
(g) possess strong communication and interpersonal skills;
(h) be self-motivated, capable of working independently, outgoing and creative; and
(i) be proficient in computer use; well versed in using PowerPoint and graphic design software is an advantage.