• (1)To assist in formulating overall marketing and branding strategies, including adopting contemporary marketing strategy and enhancing the use of media and digital communication strategies, for promoting programmes and cross-section initiatives of the museums, the Chinese Culture Promotion Office and the Art Promotion Office (hereafter referred as “the museums”) under the Leisure and Cultural Services Department (LCSD);
• (2)To spearhead and coordinate the implementation of marketing and branding strategies, including branding and rebranding of new and existing cultural facilities; developing the audience base as well as identifying and reaching new audience segments; and establishing networks and extending partnership with different sectors of the community, for the museums;
• (3)To plan, launch and monitor the implementation of measures to support public engagement activities and special projects, including steering publicity and promotional campaigns for the activities as well as reviewing their effectiveness for further improvement, of the museums;
• (4)To map out and coordinate regular visitor and public opinion surveys and in-depth researches, and to propose and implement improvement measures in the light of the findings for the museums;
• (5)To formulate and monitor the implementation of marketing and promotion strategies which would increase the synergy of the three Divisions under the Cultural Services Branch such as cross promotion campaigns for the LCSD Libraries and the Performing Arts programmes with the objective to augment the professionalism and effectiveness of overall publicity and brand building initiatives;
• (6)To lead subordinates in the execution of the above duties; and
• (7)To perform any other duties as assigned by the supervisors.

Note: The appointee may be required to work irregular hours, on weekends and/or public holidays.

Candidates must:

• (a)hold a bachelor’s degree from a Hong Kong university, or equivalent;
• (b)have attained Level 2 or above in Chinese Language and English Language in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent (see Note);
• (c)be proficient in English, Cantonese and Putonghua; and
• (d)have over ten years of working experience in media, marketing, communication, public affairs, or brand engineering, with seven years of which in managerial positions.

Candidates are preferred to:

• (e)have working experience in business development, familiar with the operation of large enterprises and corporations, as well as advertising agencies;
• (f)be innovative, enterprising and good at negotiation skills; or
• (g)have leading positions in organisations or corporations.