(a) to assist in formulating brand marketing plans through analysing consumer insights;
(b) to assist in shaping and communicating HKTE’s vision and mission, translate brand elements into marketing plans and creative campaigns;
(c) to establish performing specifications, effectively monitor and control the quality of related deliverables to ensure that they are all well implemented according to agreed brand strategy and guidelines;
(d) to supervise and maintain effective communication process with appointed suppliers to ensure the delivery of high quality creative, and effective marketing and brand building campaigns;
(e) to work closely with other functional teams to develop ideas for HKTE’s promotional events or activities and organise them efficiently; and
(f) to perform any other duties as assigned by senior officers.

Candidates must be permanent residents of the Hong Kong Special Administrative Region (HKSAR) at the time of appointment and should have –

(a) a Bachelor’s degree in Marketing or related field from a university in Hong Kong, or equivalent;
(b) a minimum of 7 years’ relevant work experience in advertising agency and/or consumer marketing and marketing communications field as well as up-to-date with latest trends and marketing best practices;
(c) proven ability to develop brand and marketing strategies and communicate recommendations to top management;
(d) hands-on experience in advertising and event production as well as collaboration with different agencies, production houses and suppliers;
(e) aggressive and creative business motivation with a strong strategic mind;
(f) excellent interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua);
(g) met the language proficiency requirement of Level 3 or above in English Language (Syllabus B before 2007) and Chinese Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent; and
(Note: Grade C in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to Level 3 respectively in Chinese Language and English Language in the 2007 HKCEE and henceforth.)
(h) proficiency in the application of common business software (including MS Word, Excel and PowerPoint) as well as Chinese and English word processing.