(a) To review existing promotional e-platforms of the Commission on Youth (CoY), the Committee on Promotion of Civic Education (CPCE) and other youth initiatives of Home Affairs Bureau (HAB) in consultation with relevant subject teams and develop online and social media marketing strategies; (b) To manage promotion and publicity activities, including preparation of quotation documents, to procure suitable service providers to deliver the desirable mode of services; (c) To develop and produce textual contents for HAB websites and related social media platforms, including text, photo, sound and video; (d) To review and monitor online and social media platform(s) in consultation with relevant subject teams, draw up guidelines, manage social media marketing campaigns, and supervise interaction techniques on social media sites; (e) To perform various editorial duties, both online, social media and printed materials and to oversee filming, location shooting and outside broadcasting; (f) To monitor and report on the effectiveness of online and social media marketing, strategies and campaigns; (g) To review and revamp website design in consultation with relevant subject teams, if and when required; (h) To extend outreach efforts to community, press and related stakeholders. Monitor trends in social media tools, applications, channels, design and strategy; (i) To provide support in organisation and implementation of youth development activities organised by HAB and/or the Commission on Youth; and (j) To carry out any other duties as and when required.

Applicants should have - (a) a Hong Kong bachelor degree, or equivalent; (b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/ Hong Kong Certificate of Education Examination (HKCEE), or equivalent [see Note below]; (c) at least 7 years’ post-qualification experience in administrative and executive work, preferably with some experience at managerial level. Knowledge or experience in advertising and marketing, designing creative media content, youth-related campaigns, event management, government or public sector work will be an advantage; (d) knowledge in video shooting and editing, creating and editing images / infographics. Experience in filming, location shooting and outside broadcasting are considered an advantage; (e) high proficiency in using email, internet and PC applications, including MS Word, Excel and PowerPoint, reasonable knowledge of public facing web portal, social media platforms, FLASH, Photoshop, HTML and XML, etc.; (f) excellent command of both written and spoken English and Chinese. Putonghua will be an added advantage; (g) strong planning, organisational, analytical skills and ability to work independently under pressure; and (h) good communication and interpersonal skills.