職責
(a) 利用本身在街市或類似零售設施方面的管理和市場推廣經驗,協助就振興公眾街市的工作制訂策略、推行方式及實施計劃;
(b) 擬訂、籌辦和實施旨在增加食物環境衞生署(食環署)轄下街市人流的計劃,包括具成效的外展推廣活動,對象為現時不光顧食環署街市的人士,以及把工作重點放在會顯著受惠於街市推廣優化措施的選定食環署街市上;
(c) 擬備各類宣傳資料,以提高街市的經營能力;
(d) 就吸引人流的方法進行市場調查和分析,或進行有助制訂和檢討市場推廣策略和各項實施計劃的其他調查∕研究;
(e) 就加強街市設施的具成本效益方法提出建議,以改善食環署街市的經營環境,從而增加街市的人流;以及
(f) 執行上級人員指派的任何其他職務。
[註:視乎工作需要,或須在星期六、星期日及公眾假期工作。]
(a) To assist in formulating strategies, approaches and implementation plans for revitalizing public markets, capitalizing on his/her experience in the management and marketing of markets or similar retail facilities;
(b) To plan, organize and implement programmes to enhance the patronage of Food and Environmental Hygiene Department (FEHD) markets, including outreaching and impactful promotion campaigns which target people who currently do not patronize FEHD markets and put more emphasis on selected FEHD markets which will significantly benefit from the enhanced market promotion measures;
(c) To prepare various kinds of publicity materials to enhance the viability of markets;
(d) To conduct market researches and analyses on ways to attract patronage or other researches/studies which could facilitate the formulation and review of marketing strategies and implementation plans;
(e) To make recommendations on cost-effective ways to enhance the market facilities for improving the operating environment of FEHD markets so as to increase their patronage; and
(f) To perform any other duties as assigned by the seniors.
[Note: May need to work on Saturdays, Sundays and Public Holidays depending on operational needs]
入職條件
申請人必須︰
(a) 持有本港大學頒發的學士學位,或具同等學歷;
(b) 在香港中學文憑考試中國語文科和英國語文科考獲第2級或以上成績,或具同等學歷;或在香港中學會考中國語文科和英國語文科考獲第2級∕E級或以上成績[註(1)],或具同等學歷;
(c) 在取得有關學歷後,曾至少兩年從事零售業務的推廣∕市場推廣工作,而曾為多個街市或類似零售設施推廣業務者會獲優先考慮;
(d) 中英文良好;
(e) 具良好人際溝通技巧;以及
(f) 懂得使用電腦擬備報告和報表。
Candidates should have:
(a) Bachelor degree from a Hong Kong university, or equivalent;
(b) Level 2 or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent; or Level 2/ Grade E or above in Chinese Language and English Language in the Hong Kong Certificate of Education Examination (HKCEE) [Note (1)], or equivalent;
(c) Minimum 2 years' post-qualification working experience in promotion / marketing of retail businesses, preferably for a group of markets or similar retail facilities;
(d) Good command of both Chinese and English;
(e) Good communication and interpersonal skills; and
(f) Computer application knowledge for preparation of reports and returns.
入職條件(註)
(1)就聘任而言,2007年前的香港中學會考中國語文科和英國語文科(課程乙)‘E級’成績,在行政上會視為等同2007年或以後香港中學會考中國語文科和英國語文科‘第2級’成績。