(a) 推行相關措施及計劃，以推廣閱讀文化及建立康樂及文化事務署轄下香港公共圖書館（以下統稱「圖書館」）的品牌形象； (b) 根據圖書館的市場推廣策略，策劃、統籌及舉行市場推廣及宣傳活動，以推動閱讀文化、宣傳圖書館及其活動，包括全民閱讀計劃、圖書館節、社區推廣服務及活動等； (c) 協助推行具新意的市場推廣及宣傳活動，以拓闊圖書館讀者層面、提升圖書館館藏及設施使用度和增加推廣活動參與人數； (d) 協助執行設計思維項目以策劃圖書館小型改善工程、進行各類社區參與活動，包括焦點小組、諮詢會、訪問及研究，整理和總結收集所得的意見並建議措施以改善服務； (e) 協助及推行活動及措施，以加強與不同業界的聯繫及建立伙伴關係，共同推廣閱讀文化及培養文學藝術興趣； (f) 執行市場推廣及宣傳工作，包括專題報導、文稿、校閱等； (g) 運用社交媒體廣播、帖文、上傳全民閱讀計劃、圖書館節、社區推廣服務及活動等的宣傳資料； (h) 與約聘執行圖書館及閱讀推廣活動的公關公司緊密連繫，督導其市場推廣及宣傳的工作和表現，包括但不限於各種用於建立圖書館品牌形象及推廣活動的宣傳品、宣傳短片等的設計和製作； (i) 為市場拓展組提供行政支援；以及 (j) 執行其他由上級指派的工作。 (註：受聘人或須不定時及於星期六、星期日及公眾假期工作。)

(a) To implement measures and plans for promotion of reading and re-branding of the Hong Kong Public Libraries (hereafter referred as the "libraries") under the Leisure and Cultural Services Department; (b) To plan, coordinate and implement marketing and publicity campaigns for the promotion of reading, the libraries and activities therein, including the "Reading-for-All" campaign, Library Festival, community services and programmes, etc. in accordance with the prevailing marketing strategies of the libraries; (c) To assist in devising strategy in contemporary approaches to develop the audience base, attract more usage of the library collection, facilities and increase attendance of extension activities; (d) To assist in implementing design thinking in planning minor library refurbishing works, conducting community engagement activities including focus groups, consultation sessions, surveys and researches, and analyzing the findings for service improvement; (e) To assist in carrying out measures for establishing networks and enhancing partnership with various sectors for achieving organizational goals in nurturing reading culture and interest in literary arts; (f) To perform marketing and publicity work such as feature writing, copy writing, proofreading for the libraries; (g) To liaise with various social media for broadcasting / posting / uploading of promotion of activities for the "Reading-for-All" campaign, Library Festival and related community outreach services and programmes; (h) To work closely with a public relations firm engaged for the promotion of libraries and reading campaign, monitor its performance on implementation of the marketing and publicity plans, including but not limited to, the design of promotion materials and the production of promotion videos, etc. for re-branding the libraries and for use in various publicity campaigns; (i) To provide administrative support to the Marketing Team; and (j) To perform any other duties as assigned by the supervisor. (Note: Appointee(s) may be required to work irregular hours, and on Saturdays, Sundays and public holidays.)