申請人必須－
(a) 持有認可的本港學士學位，或具同等學歷；曾修讀傳播學、新聞學、市場學或其他相關學科者，可獲優先考慮[註(1)]；
(b) 取得有關學歷後，具備至少八年推行和統籌數碼或公關營銷的工作經驗，以曾在公營部門、醫療及衞生等相關行業中負責社交媒體營銷，及為推展公共關係、媒體及社區關係作活動統籌的全職工作經驗為佳[註(2)]；
(c) 符合語文能力的要求，即在綜合招聘考試兩張語文試卷(中文運用及英文運用)中取得二級成績，或具同等成績[註(3)]；及能以中英文作有效溝通；

其他條件：
(a) 具有良好的中英文書寫及會話(廣東話及普通話)能力，能配合數碼媒體的獨特性而撰寫有力的宣傳資料；
(b) 具備良好的數碼媒體知識；緊貼數碼傳播媒介的最新趨勢；
(c) 性格外向、主動可靠，有責任感及注重精確細節；
(d) 具備良好的人際關係、組織及策劃技巧；
(e) 能夠在壓力下及設定時限內完成工作；及
(f) 具備良好的電腦MS Office應用技巧，包括Word、Excel和PowerPoint及設計軟件如Illustrator、Photoshop。

Candidates should have –
(a) a bachelor degree, preferably in the fields of Communications, Journalism, Marketing or related discipline from a Hong Kong university, or equivalent [Note(1)];
(b) at least 8 years' full-time, post-qualification working experience in formulation and implementation of digital marketing or public relations campaign, especially experience in social media marketing, and event management for developing strong public relations, media and community relations, preferably gained from public sector, medical and health related industry [Note(2)];
(c) met the language proficiency requirements of Level 2 in the two language papers (Use of Chinese and Use of English) in the Common Recruitment Examination (CRE) or equivalent [Note(3)]; and be able to communicate effectively in Chinese and English;

Other Requirements:
(a) have good command of written and spoken English and Chinese (Cantonese and Putonghua) with ability to write creative and compelling materials tailored for digital channels;
(b) have strong knowledge on digital media and stay abreast of the latest trend in digital communication;
(c) be outgoing, proactive, reliable, responsible and accurate with an attention to detail;
(d) have excellent interpersonal, organising and planning skills;
(e) be able to work under pressure and meet deadlines; and
(f) be familiar with computer skills in the application of MS Office, including Word, Excel, PowerPoint and design applications such as Illustrator, Photoshop.