A Media and Marketing Manager (Digital Media) mainly assists in -

• (a)designing and developing publicity strategy and activities of "Towards 2025: Strategy and Action Plan to Prevent and Control Non-communicable Diseases in Hong Kong" (SAP) through digital and new media;
• (b)formulating, planning, implementing and organising marketing and publicity campaigns of SAP;
• (c)liaising with creative industry, public relation and advertising agencies for effective communication of promotional messages via social / digital channels such as Facebook, Instagram, Twitter, WeChat, Snapchat, LinkedIn, Pinterest, YouTube, etc.;
• (d)coordinating and managing social media channels, including the creation of digital content such as development of infographics, blogs, visuals, videos; implementation of digital advertising campaigns and budgeting; and handle digital media crisis, etc.;
• (e)tracking and analysing social channels traffic flow and provide regular internal reports; evaluating the effectiveness of the marketing and publicity campaigns of SAP and reviewing the feedbacks from general public and modify and fine-tune the campaigns implemented;
• (f)working on event organisation to supplement the digital media campaigns; and
• (g)supervising the work of an Assistant Manager.

(Remarks: Outdoor duties may be required.)

Candidates should have -

• (a)a bachelor degree, preferably in the fields of Communications, Journalism, Marketing or related discipline from a Hong Kong university, or equivalent (Note 1);
• (b)met the language proficiency requirements of Level 2 in the two language papers (Use of Chinese and Use of English) in the Common Recruitment Examination ("CRE"), or equivalent (Note 2); and be able to communicate effectively in Chinese and English; and
• (c)eight years of full-time post-qualification work experience in formulation, planning and implementation of digital marketing or public relations campaign, especially experience in social media marketing, and event management for developing strong public relations, media and community relations, preferably gained from public sector, medical and health related industry.

Other Requirements: Candidates should also -

• (a)have good command of written and spoken English and Chinese (Cantonese and Putonghua) with ability to write creative and compelling materials tailored for digital channels;
• (b)have strong knowledge on digital media and stay abreast of the latest trend in digital communication;
• (c)be outgoing, proactive, reliable, responsible and accurate with an attention to detail;
• (d)have excellent interpersonal, organising and planning skills;
• (e)be able to work under pressure and meet deadlines; and
• (f)be familiar with computer skills in the application of MS Office, including Word, Excel, PowerPoint and design applications such as Illustrator, Photoshop.