Main duties of the Digital Media Administrator are:

• (a)to manage social media platforms for the department and provide strategic advice;
• (b)to brainstorm and develop creative ideas and content for social media platforms include campaign strategies, copywriting, graphics and videos;
• (c)to monitor and analyze campaign performance and prepare evaluation reports; provide insight and advice for future campaigns and social media operations;
• (d)to assist in IT project management duties including but not limit to development and maintenance of mobile application and website;
• (e)to assist in the production and display of a wide range of publicity materials, exhibitions, road shows, displays and audio-visual presentations; and
• (f)to perform any other duties as assigned.

Candidates should:

• (a)have a bachelor’ degree from a university in Hong Kong, preferably majoring in Marketing / Communications / Public Relations / Project Management and Advertising, or equivalent;
• (b)have at least 2 years’ full-time post graduate working experience in managing social media platforms and other digital media, including but not limited to Facebook, Instagram, WeiBo, Xiaohongshu, mobile application and website [See “Notes (i)” under Entry Requirements];
• (c)met the language proficiency requirements of ‘Level 2’ results in the two language papers of Use of Chinese (UC) and Use of English (UE) in the Common Recruitment Examination (CRE), or equivalent

• (ii)to
• (iv)under Entry Requirements] ;

• (d)be proficient in social media analytics tools including but not limited to Google Analytics and Firebase Analytics, and the effective use of new media platforms;
• (e)be proficient in MS Word, Excel, PowerPoint and Adobe software. Knowledge and experience in the graphic design is considered an advantage; and
• (f)be organised, attentive to details and with strong commitment to accomplish tasks under tight deadlines; and prepared to work long and irregular hours.