申請人必須–
(a) 持有香港任何一所大學頒授的榮譽學士學位，或具備同等學歷，主修新聞學、傳播或公共關係者更佳；
(b) 在取得有關學歷後，具備最少三年公共關係、宣傳、廣告或企業傳訊的全職工作經驗(具備政府宣傳工作方面的經驗者更佳)；
(c) 具備良好中文及英文書寫及會話溝通技巧(能操普通話者為佳)，即在香港中學文憑考試或香港中學會考中國語文科及英國語文科考獲第3等級 [註] 或以上成績，或具同等成績；
(d) 對舉辦宣傳活動有充分認識；
(e) 具備良好的撰稿技巧；
(f) 熟悉運用多媒體應用軟件和社交媒體平台；以及
(g) 有創意、組織能力和處事細心。

Candidates should –
(a) have a good honours bachelor’s degree from a university in Hong Kong, or equivalent, preferably in journalism, communication or public relations;
(b) have at least 3 years’ post-qualification full-time work experience in public relations, promotion, advertising or corporate communication (possession of experience in government promotion work would be an advantage);
(c) have good command of written and spoken Chinese and English, with level 3 or above in both Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note], and proficiency in Putonghua would be an advantage;
(d) have a good understanding of running publicity campaigns;
(e) have effective scriptwriting and copywriting skills;
(f) be familiar with multimedia applications and social media platforms; and
(g) be creative, organised and attentive to details.