• (a)To lead and formulate effective public relations (PR) strategies in public engagement, social media reach, and presentation of new policies and actions, and to play a role in reinforcing the communications and strengthening the relationships with PR tenders;
• (b)To monitor news relating to the work of Environment and Ecology Bureau (EEB) on social media and to analyze the public sentiments and relevant trend on social media platforms, and manage social media platforms for EEB and evaluate the effectiveness of digital campaigns with a view to reaching more people and to maintaining a good relationship with local community groups;
• (c)To develop production concepts, compile video scripts and produce videos on given topics, and be responsible for live streaming of events and interviews with government officials via various social media platforms;
• (d)To follow up on invitations to the Under Secretary for Environment and Ecology, such as liaising with government departments / organizers about the event arrangements and obtaining speeches from subject divisions or preparing presentation deck for use at the events;
• (e)To manage a team to implement the daily duties; and
• (f)To perform any other duties as assigned by senior officers.

Applicants should: –

• (a)have a bachelor degree in journalism, communication, political studies or public relations from a local tertiary institution, or equivalent;
• (b)have at least 8 years’ full-time post-qualification experience in media/journalism/public relations/public affairs, among which, with at least 5 years’ full-time experience in social media promotion (including managing social media platforms and copywriting). Preference will be given to applicants with work experience in government departments / public organisations or environment-related fields;
• (c)have good command of spoken and written English and Chinese, with Level 2 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent (See Note);
• (d)well-versed with IT skills, social media and multi-media tools (including MS Word, Excel, PowerPoint, graphic design and video editing software such as Adobe Photoshop, Illustrator, Lightroom, InDesign, Premiere, After Effects, and Final Cut Pro, etc) for marketing and promotions;
• (e)have excellent knowledge in social media management and experience in operating social media accounts/pages for business use (such as YouTube, Facebook, Instagram and their advertising platforms); preferably familiar with Chinese social media platforms, including WeChat, Weibo and Xiaohongshu;
• (f)have good knowledge in creating, shooting and editing video and images, infographics and writing captions and posts on social media platform and skills in using design software;
• (g)have effective research skills, including the use of online resources;
• (h)be outgoing, proactive, reliable, responsible, self-motivated and attentive to details;
  • (i)be able to work under pressure and meet tight deadlines; and
• (j)have keen interest and good knowledge in environmental /food and environmental hygiene policy would be an advantage.