The main duties of the Chief Executive Manager (Welfare)2 are:
(a) To assist in formulating, implementing and monitoring the progress of publicity and promotional campaigns, events and activities to raise public awareness of the work of the Commission on Poverty and its two Task Forces, as well as poverty alleviation projects targeted at different groups in need;
(b) To liaise with relevant Government bureaux / departments and media partner to ensure the publicity and promotional work are implemented as planned, and to gather information and materials for the production of promotional videos for the programme periods;
(c) To plan, co-ordinate and execute publicity and promotional plans for targeted poverty alleviation projects via printed, electronic, social media, transit advertising platforms, etc.;
(d) To support the updating of websites, social media accounts of relevant committees;
(e) To assist in ad hoc projects and community engagement exercises on poverty alleviation; and
(f) To perform other duties as and when required.

Candidates should:
(a) have a Bachelor’s or higher degree from a Hong Kong university, or equivalent;
(b) have at least 12 years' post-degree full-time work experience, including at least 5 years of work experience in managing a team to formulate corporate PR strategies, as well as plan and implement publicity and public promotional campaigns, project planning, event management, press and media relations, and promotion in printed, electronic, social media and transit advertising platforms [See Note (1)]. Candidates should have a good understanding of the operation of government or public bodies;
(c) be proficient in office software applications (including MS Word, PowerPoint, Excel, etc.), graphic design software (e.g. Photoshop. Illustrator, InDesign) and video/film editing software (e.g. Adobe Premiere Pro, Adobe After Effects and Final Cut Pro), etc.;
(d) have solid knowledge in managing internet publicity tools such as Facebook and website, and strong understanding of the trends as well as forms and channels of communication among the general public in Hong Kong;
(e) have strong leadership skills and analytical ability; and be experienced and proficient in project planning and management;
(f) have excellent interpersonal and communication skills and be able to communicate effectively (both written and spoken) with internal and external stakeholders at a senior level; and
(g) have excellent writing proficiency in English and Chinese, be fluent in spoken English and Cantonese, with Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination or in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Note (2)].