申請人必須
(a) 持有本港大學學士或以上學位，或具同等學歷；
(b) 於取得學位後有最少12年全職工作經驗，當中包括最少5年具有管理團隊以制定企業公關策略、計劃並推行宣傳和公眾推廣活動、項目策劃、活動統籌、傳媒和媒體關係，及在印刷、電子、社交媒體平台及運輸媒體廣告平台推廣的經驗[參閱註(1)]。申請人須對政府部門或公共機構的運作有深入認識；
(c) 懂得使用辦公室電腦軟件（包括MS Word、PowerPoint 及Excel等），平面設計軟件（例如Photoshop、Illustrator、InDesign）及錄像／影片編輯軟件（例如 Adobe Premiere Pro、Adobe After Effects 及 Final Cut Pro）等；
(d) 具備紮實管理網路宣傳工具，例如Facebook及網頁的知識，並對與香港大眾的溝通趨勢、形式和渠道有深入了解；
(e) 具備優良的領導才能和分析能力，擅於項目策劃及管理，並擁有相關豐富的經驗；
(f) 具備卓越的人際及溝通技巧，能夠(以文書和會話)與內部及外間持份者的高層有效溝通；以及
(g) 具有優秀的中英文書寫能力，英語及粵語流暢，在香港中學文憑考試或香港中學會考英國語文科和中國語文科考獲第3等級或以上的成績，或同等成績[參閱註(2)]。

Candidates should:
(a) have a Bachelor’s or higher degree from a Hong Kong university, or equivalent;
(b) have at least 12 years' post-degree full-time work experience, including at least 5 years of work experience in managing a team to formulate corporate PR strategies, as well as plan and implement publicity and public promotional campaigns, project planning, event management, press and media relations, and promotion in printed, electronic, social media and transit advertising platforms [See Note (1)]. Candidates should have a good understanding of the operation of government or public bodies;
(c) be proficient in office software applications (including MS Word, PowerPoint, Excel, etc.), graphic design software (e.g. Photoshop. Illustrator, InDesign) and video/film editing software (e.g. Adobe Premiere Pro, Adobe After Effects and Final Cut Pro), etc.;
(d) have solid knowledge in managing internet publicity tools such as Facebook and website, and strong understanding of the trends as well as forms and channels of communication among the general public in Hong Kong;
(e) have strong leadership skills and analytical ability; and be experienced and proficient in project planning and management;
(f) have excellent interpersonal and communication skills and be able to communicate effectively (both written and spoken) with internal and external stakeholders at a senior level; and
(g) have excellent writing proficiency in English and Chinese, be fluent in spoken English and Cantonese, with Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination or in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Note (2)].