InvestHK is looking for a passionate, high-calibre, result-oriented Marketing and Public Relations (“PR”) professional to join us as Vice President (Thought Leadership, Marketing and Public Relations). In this exciting new role, you will need to deploy your superb thought leadership, communications, marketing and PR skills to attract and support Mainland and overseas companies in establishing and expanding their operations in and through Hong Kong.

The Role You will work closely with teams of InvestHK including those in the Mainland and overseas, serving mainly Family Office (“FO”) and Financial Services (“FS”) Teams.

You will need to demonstrate:

• (a)Powerful thought leadership surrounding market trends and themes and the ability to develop briefs and insights for target audiences;
• (b)Solid knowledge and experience in assisting in formulating global integrated marketing and PR campaign strategy and executing promotion campaigns in the Mainland and overseas;
• (c)Strong business acumen, marketing and PR skills;
• (d)Proven track record of forging, developing and managing strong collaboration with key stakeholders;
• (e)Excellent skills to translate business priorities of InvestHK into global investment promotion, PR and marketing programmes that appeal to our target audiences;
• (f)Excellent communication skills and proven ability to work effectively in a cross-cultural environment; and
• (g)Knowledge of Hong Kong’s business environment, especially the FO and FS ecosystem.

Duties

• (a)To develop and produce thought leadership content, briefs, insights, marketing, PR and media materials on policy measures, offerings and investment opportunities for FO, FS and other sectors, and other communication materials;
• (b)To assist in implementing a global integrated promotion, marketing and PR campaign strategy and plan to convey our sales messages to targeted audience in the Mainland and overseas;
• (c)To build and deepen relationships with relevant stakeholders;
• (d)To identify and work with external agencies, including marketing, and PR agencies, production houses and vendors to deliver effective global campaigns;
• (e)To assisting in managing the content and update of the FamilyOfficeHK and other InvestHK websites and to support the website revamp project to enrich the content of the website and enhance navigation for better user experience to enhance its relevance and to boost its visibility to our target audience;
• (f)To help develop, facilitate and manage the content and communications in FamilyOfficeHK and various community platforms to maximise synergy and engagement with key stakeholders on line;
• (g)To support the team on media interviews, press materials, news monitoring and on written materials to key stakeholders; and
• (h)To perform any other duties as assigned by senior officers.

• (a)Four years of relevant full-time work experience gained in investment promotion, communications, marketing, or public relations, preferably gained in financial services industry. With experience in project management in the financial services industries would be an advantage.
• (b)A Bachelor’s degree from a Hong Kong university, or equivalent; a post-graduate degree holder in communications, marketing, PR-related disciplines or holder of relevant professional qualifications would have an advantage;
• (c)Knowledge and experience of working with agencies and contractors on marketing/ PR campaign development and execution; and
• (d)An excellent command of both written English and Chinese communications skills. Fluency in English and Putonghua is a must. Proficiency in Cantonese will be an advantage.