Duties of the Brand Executive will include the following aspects for the Brand Hong Kong Management Unit under the Information Services Department:

• (1)assist in implementation of digital and social media campaigns and offline media placements, including media planning and creative production for international and Chinese Mainland markets, and liaise with external agencies for campaign execution;
• (2)assist in the development and coordination of master plans of social media posts across all platforms, and handle post issuance and paid push on social media platforms;
• (3)support creative production, including videos, print and outdoor advertisements, and online banners for brand campaigns and project promotions;
• (4)handle enquiries from Government offices outside Hong Kong; and
• (5)undertake any other duties as assigned by senior officers including assisting in manning promotion booths and promoting Hong Kong at Brand Hong Kong-supported event venues.

• (1)have a Hong Kong bachelor’s degree or equivalent, in digital and social media marketing, advertising, communication, marketing, or related discipline;
• (2)have at least five years of relevant work experience

• (3)meet the minimum language proficiency requirements, i.e. “Level 2” results in the two language papers (Use of Chinese (UC) and Use of English (UE)) in the Common Recruitment Examination (CRE), or equivalent

• (4)have good interpersonal communication and presentation skills; and
• (5)be conversant with digital marketing trends, social media and promotional work.