Duties of the Senior Brand Executive will include assisting the Information Services Department in implementation of Brand Hong Kong (the brand) promotional programmes. These include -

• (a)assisting in the planning and implementation of promotional and advertising projects to promote the understanding and usage of the brand;
• (b)assisting in overseeing the development, production and distribution of brand promotional material, including videos, print ads, information kits and publications;
• (c)assisting in ensuring the proper usage and maximum exposure of the brand in both government and non-government publicity material; and assisting in processing applications for and monitoring the use of the brand;
• (d)assisting in liaising with parties within and outside the Government in managing the brand;
• (e)assisting in vetting applications for funding of mega events and assisting in co-ordinating with parties concerned in relation to brand promotion in these activities;
• (f)assisting in overseeing the development and content of the Brand Hong Kong Website; and
• (g)assisting in managing and monitoring the expenditure in relation to the brand.

• (1)have a degree from a Hong Kong university, or equivalent;
• (2)at least eight years of relevant working experience in brand management or related fields, and be conversant with market trends in promotion, publicity and marketing work;
• (3)have a good command of English and Chinese and proficiency in Putonghua;
• (4)have good communication skills; and
• (5)abilities in word processing, excel, web-management, social media and mobile apps skills etc.