Duties of the Senior Brand Executive will include assisting the Information Services Department in implementation of Brand Hong Kong (the brand) promotional programmes. These include - (a) assisting in the planning and implementation of promotional and advertising projects to promote the understanding and usage of the brand; (b) assisting in overseeing the development, production and distribution of brand promotional material, including videos, print ads, information kits and publications; (c) assisting in ensuring the proper usage and maximum exposure of the brand in both government and non-government publicity material; and assisting in processing applications for and monitoring the use of the brand; (d) assisting in liaising with parties within and outside the Government in managing the brand; (e) assisting in vetting applications for funding of mega events and assisting in co-ordinating with parties concerned in relation to brand promotion in these activities; (f) assisting in overseeing the development and content of the Brand Hong Kong Website; and (g) assisting in managing and monitoring the expenditure in relation to the brand.

(1) have a degree from a Hong Kong university, or equivalent; (2) at least eight years of relevant working experience in brand management or related fields, and be conversant with market trends in promotion, publicity and marketing work; (3) have a good command of English and Chinese and proficiency in Putonghua; (4) have good communication skills; and (5) abilities in word processing, excel, web-management, social media and mobile apps skills etc.