- (i)負責投資推廣署的數碼及社交媒體推廣策略，支援相關的市場推廣、公共關係及活動籌劃工作；
- (ii)管理本署各類數碼推廣及社交媒體的日常運作，並制定策略以提升本署在各社交媒體平台的表現；
- (iii)編制及支援所有與本署在各方面有關的市場推廣內容（包括短片、數碼和社交媒體），並執行投資推廣署在社交網絡上的數碼形象及品牌策略；
- (iv)對搜尋引擎優化 (SEO)及搜尋引擎行銷 (SEM) 有相當理解，能有效籌劃針對網絡及社交媒體策略，增加本署在網絡平台的表現；
- (v)與投資推廣署內地團隊合作，拓展本署在中國內地的社交媒體及市場推廣，並優化本署的微信策略；及
- (vi)負責數據分析工作，以進一步提高並優化部門的市場推廣工作。
投資推廣署
數碼市場推廣經理 (參考編號: ISO/04/2018)
Manager, Digital Marketing (Ref: ISO/04/2018)
月薪 : 港幣55,825元
職責
- (i)To manage InvestHK’s digital and social media initiatives to support the work of marketing, public relations and events;
- (ii)To manage the daily maintenance of various digital marketing and social media platforms to grow our audience and increase engagement across all platforms;
- (iii)To generate bespoke content (including digital, video, and social media) across all channels; and to manage InvestHK’s digital image, tone and brand on all social networks;
- (iv)Understanding of SEO and SEM in order to implement effective online and social media strategies and build engagement;
- (v)To work with InvestHK’s mainland investment promotion teams to broaden our social media and marketing outreach across mainland China and bring our WeChat marketing to the next level; and
- (vi)To analyse data and metrics and to develop insights with the objective to further maximise the department’s marketing efforts.
入職條件
- (a)持有香港學士學位或同等學歷，主修新聞、市場推廣、語文、傳訊或有關科目者。如有更高學歷者更佳；
- (b)符合語文能力的要求，即在綜合招聘考試兩份語文試卷（中文運用及英文運用）取得二級成績，或具備同等成績 [見註(a)至(c)]；
- (c)具備最少五年有關市場推廣及傳訊工作經驗及三年有關社交媒體、短片及數碼營銷推廣的全職工作經驗；
- (d)熟悉制定針對LinkedIn、Twitter、Facebook和微信等社交媒體的策略及短片製作；
- (e)對香港營商環境具有豐富知識，具有投資推廣、市場推廣及傳訊或經濟發展的相關工作背景及知識會有優勢；及
- (f)具備優良英語、粵語及普通話能力。如通曉其他語言如日語、法語或德語者更佳。
- (a)A Hong Kong Bachelor's degree, or equivalent, preferably in journalism, marketing, languages, communications or related field; a higher degree would be an advantage;
- (b)Meet the language proficiency requirements of “Level 2” results in the two language papers (Use of Chinese and Use of English) in the Common Recruitment Examination (CRE) or equivalent (see Note
- (a)to (c));
- (c)Minimum five years of marketing and communications experience and three years of relevant full-time work experience gained in social media, video and digital marketing;
- (d)Familiarity of implementing effective strategies on social media platforms such as LinkedIn, Twitter, Facebook, WeChat, etc and video production;
- (e)Knowledge of and good understanding of Hong Kong’s business environment, knowledge of and experience in investment promotion, marketing communications or economic development would be an advantage; and
- (f)Fluency in English, Cantonese and Putonghua is a must. Proficiency in another language such as Japanese, French or German will be an advantage.
入職條件(註)
- (a)香港中學文憑考試中國語文科第5級或以上成績會獲接納為等同綜合招聘考試中文運用試卷的二級成績。香港中學文憑考試英國語文科第5級或以上成績會獲接納為等同綜合招聘考試英文運用試卷的二級成績。
- (b)香港高級程度會考中國語文及文化、中國語言文學或中國語文科C級或以上的成績會獲接納為等同綜合招聘考試中文運用試卷的二級成績。香港高級程度會考英語運用科或General Certificate of Education (Advanced Level) (GCE A Level) English Language科C級或以上的成績會獲接納為等同綜合招聘考試英文運用試卷的二級成績。
- (c)在 International English Language Testing System (IELTS) 學術模式整體分級取得6.5或以上，並在同一次考試中各項個別分級取得不低於6的成績的人士，在 IELTS 考試成績的兩年有效期內，其IELTS成績可獲接納為等同綜合招聘考試英文運用試卷的二級成績。IELTS 考試成績必須在職位申請期內其中任何一日仍然有效。
一分鐘，足以摧毀你對英文的自信！
