The Candidate is required to –

• 1.execute the publicity and promotional campaigns for the Voluntary Health Insurance Scheme (VHIS) that cover social media, online media, publicity events, and consumer education programmes;
• 2.assist in the content development for the VHIS official website, Facebook, YouTube and other publicity materials including booklet, pamphlet, advertorials and online videos;
• 3.assist in procuring outsourced services in respect of social media management, publication and event organisation, and coordinate with service providers and monitor their performance to ensure their satisfactory delivery of services;
• 4.assist in organising consumer education programmes such as roving exhibitions and storytelling sessions in public libraries and schools; and
• 5.perform other duties assigned by the supervisors (including scheme enforcement, complaint handling) as and when necessary.

Background Voluntary Health Insurance Scheme (VHIS) is a policy initiative implemented by the Food and Health Bureau (FHB) in respect of individual indemnity hospital insurance products. The scheme is based on voluntary participation by insurers and consumers. Under the scheme, the participating insurers offer individual indemnity hospital insurance plans that are certified by FHB to be compliant with the scheme requirements. It is voluntary for consumers to purchase the plans. The VHIS Office is a regular office set up under the FHB to implement the VHIS. Its duties include registration of the participating insurers, vetting of individual indemnity hospital insurance plans for certification of compliance status, enforcement of scheme rules, undertaking of publicity and consumer education programs, monitoring of scheme performance, information dissemination and compilation of statistics, as well as handling of enquiries and complaints, etc.

The candidate should have –

• 1.a bachelor’s degree from a Hong Kong university, or equivalent;
• 2.language proficiency at Level 3 or above in English Language (Syllabus B before 2007) and Chinese Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent (Note 1);
• 3.at least six years’ work experience in publicity and promotion, event management, marketing and/or public relations (Note 2);
• 4.good analytical, presentation and interpersonal skills (Note 3); and
• 5.ability to work under pressure and in a fast-paced environment.