申請人必須：
(a) 持有本地大學頒授的圖形、多媒體設計、大眾傳播、公共關係、新聞學或相關學科的學士學位，或具同等學歷；以及在取得有關學歷後，具備最少五年社交媒體／新聞／公共關係全職工作經驗；或持有註冊專上學院在其註冊日期後頒授的圖形、多媒體設計、大眾傳播、公共關係、新聞學或相關學科的文憑，或具同等學歷；以及在取得有關學歷後，具備最少十年社交媒體／新聞／公共關係全職工作經驗；
(b) 通曉中、英文。申請人須符合語文能力的要求，即在綜合招聘考試兩份語文試卷（中文運用及英文運用）取得二級成績，或具備同等成績[註(1)至(3)]；及；
(c) 具有創作、拍攝和編輯影像和圖像、信息圖表以及在社交媒體平台上撰寫標題和帖子方面的豐富知識，以及使用設計軟件（例如 Photoshop、Adobe Premiere）的技能；
(d) 熟悉政府運作和社區事務；
(e) 具備良好的溝通、組織和表達技巧；以及
(f) 成熟和積極進取。

Candidates should:-
(a) have a bachelor degree in graphics, multimedia design, mass communication, public relations, journalism, or relevant subjects from a local university, or equivalent; and a minimum of 5 years’ full-time post-qualification social media / journalistic / public relations experience; or have a diploma in graphics, multimedia design, mass communication, public relations, journalism, or relevant subjects from a registered post-secondary college issued after the date of its registration, or equivalent; and a minimum of 10 years’ full-time post-qualification social media / journalistic / public relations experience;
(b) a good command of both Chinese and English and have met the language proficiency requirements of Level 2 in the two language papers (Use of Chinese and Use of English) in the Common Recruitment Examination (CRE), or equivalent (see Notes 1 to 3);
(c) have excellent knowledge in creating, shooting and editing videos and images, infographics and writing captions and posts on social media platform and skills in using design software (e.g. Photoshop, Adobe Premiere);
(d) have good understanding of the operation of the government and community affairs;
(e) have strong communication, organisational and presentation skills; and
(f) be mature and self-motivated.