申請人必須：
(a) 持有本港大學頒授的學士學位，或具備同等學歷；
(b) 香港中學文憑考試或香港中學會考中國語文科和英國語文科均考獲第3級或以上成績，或具同等學歷 [註(1)]；
(c) 在取得上述學歷後，在大型機構或公司，或跨國公司擔任項目／活動管理或市場推廣、公共關係、宣傳專案管理崗位並具備至少8年相關的全職工作經驗，當中包括至少3年管理層經驗。在公共機構或組織具有同等工作經驗和／或資格的人士亦歡迎申請；
(d) 在應付策略性夥伴關係發展及於私營機構及／或公共機構或組織管理持份者關係範疇上具備充足的經驗；
(e) 具備數碼市場推廣和／或多媒體內容製作方面的實質經驗；精通社交媒體平台／應用程式，並能掌握18-35歲青年的流行趨勢、溝通模式和渠道；
(f) 於策略規劃及推行計劃上具備豐富的經驗和敏銳度；
(g) 善於解決問題，能在節奏快速的環境下獨立處理工作，也須能夠在不確定的情況下工作並同時處理多項工作；
(h) 具備極佳的溝通技巧，中英語文講寫能力俱佳，須懂普通話；
(i) 適應力強、態度開明和具備良好的人際技巧；以及
(j) 具備數據分析及社交媒體分析經驗者佔優。

Candidates should have/should be –
(a) a bachelor’s degree from a Hong Kong university, or equivalent;
(b) attained “Level 3” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE)/Hong Kong Certificate of Education Examination (HKCEE), or equivalent [Note (1)];
(c) a minimum of 8 years’ post-qualification full time work experience in project/event management or marketing communications/public relations/publicity campaign management in sizeable organisations or corporations, or multi-national companies, including at least 3 years of work experience at managerial level. Relevant work experience in public sector is welcomed;
(d) proven track record in strategic partnership development and stakeholders management in private and/or public sectors;
(e) hands-on experience in digital marketing and/or multi-media content production; Fluent in social media platforms/applications; always on top of the trends, forms and channels of communication of youth aged 18-35;
(f) solid experience and acumen in strategic planning and programme implementation;
(g) a problem-solver and able to work independently under a fast-paced environment. Ability to work under ambiguity and to multi-task and is essential;
(h) excellent communication skills with good command of both written and spoken English and Chinese. Knowledge of Putonghua is a must;
(i) adaptive, open-minded and with good interpersonal and soft skills; and
(j) Experience in data analysis and social media analytics would be an advantage.