The Chief Manager (HKTE) Publicity and Marketing will oversee the Publicity and Marketing Section of HKTE in formulating online/offline marketing plans for targeted talents. Duties include –

• (a)to coordinate market leads, intelligence, social media data and other useful sources to analyse clusters of target talents and consider appropriate strategies and modes;
• (b)to develop mass publicity plans, promotional messages, sectoral/skill-based pitching materials and information on government support to specific business, in both conventional and online approaches to proactively reach out to target talents;
• (c)to coordinate the promotion content at HKTE’s online platform and oversee the regular updates;
• (d)to coordinate publicity and engagement plans with Hong Kong Economic and Trade Offices in the Mainland and overseas and work out suitable events and projects having regard to the characteristics of talent groups in different markets;
• (e)to source appropriate consultants and service providers in delivering approved strategies on publicity, marketing and engagement and carry out contract management in the execution process;
• (f)to be in charge of the promotion of HKTE and coordinate the handling of media enquiries, and organise local public relation events for HKTE; and
• (g)to perform any other duties as assigned by senior officers.

Candidates must be permanent residents of the Hong Kong Special Administrative Region (HKSAR) at the time of appointment and should have –

• (a)a Bachelor’s degree preferably in journalism, public relations, marketing, advertising or other related discipline from a university in Hong Kong, or equivalent;
• (b)a minimum of 12 years’ relevant full-time post-qualifications work experience in corporate communications, media, public relations, marketing, advertising, social media or related fields, including at least three years of work experience at senior managerial level in private and/or public sectors;
• (c)met the language proficiency requirement of Level 3 or above in English Language (Syllabus B before 2007) and Chinese Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent;

• (d)excellent interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua);
• (e)excellent understanding of government affairs especially on engaging talents;
• (f)sound acumen and market insights in planning and implementation of strategies over organising promotion campaign and managing the advertising platforms of some most popular social media platforms such as WeChat, LinkedIn, etc.; and
• (g)good knowledge and skills in creating and designing social media content, and proficiency in using computer software applications such as Illustrator, Photoshop, After Effects and Premiere Pro.