(a) assisting the Senior Manager in developing and implementing digital marketing strategy that aims to drive awareness and engagement of HKTE’s business activities and creating Hong Kong stories to entice potential talents to come to Hong Kong;
(b) managing and expanding HKTE’s owned social media platforms to grow the community and enhance engagement through crafting compelling and relevant content, including posts, images, videos and graphics that align with the brand’s tone and voice;
(c) driving the continuous enhancement of HKTE’s official website https://www.hkengage.gov.hk/ in the areas of layout design, content maintenance, features; and periodic updating of website content to ensure consistency, quality and alignment with HKTE’s brand’s image;
(d) managing and monitoring existing online partnership projects, developing new strategic alliances and cooperation with potential partners, including Chambers, industry associations, universities, other private sectors etc.;
(e) overseeing agencies and suppliers to ensure the delivery of quality products and services;
(f) tracking, measuring and analyzing the marketing KPIs (such as website pageviews, number of social media followers) across all digital channels; and generating reports to assess the effectiveness of strategies and identify areas of improvement;
(g) monitoring conversations and trends on social media to gain insights into user preferences, sentiment and trends; and identifying new channels/opportunities for growth; and
(h) performing any other duties as assigned by senior officers.

Candidates must be permanent residents of the Hong Kong Special Administrative Region (HKSAR) at the time of appointment and should possess –

(a) a Bachelor’s degree in Marketing, Digital Marketing or related field from a university in Hong Kong, or equivalent;
(b) a minimum of 10 years’ relevant work experience in marketing communications and digital marketing related business for the Mainland China / global market;
(c) demonstrated experience in managing large scale global / regional social media platform and digital marketing campaigns;
(d) hands on knowledge on website UX & UI best practices, SEO, SEM, Social Media Management and digital trend with strong background to work with agencies;
(e) an aggressive and creative business drive with a strong strategic mind;
(f) strong analytical skills in the ability to interpret the data, generate insights and make data-driven decisions;
(g) a good team player who is capable of building relationships with multiple stakeholders;
(h) excellent interpersonal and communication skills with good command of both written and spoken English and Chinese (Cantonese and Putonghua);
(i) met the language proficiency requirement of Level 3 or above in English Language (Syllabus B before 2007) and Chinese Language in the Hong Kong Certificate of Education Examination (HKCEE) or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent; and
(Note: Grade C in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to Level 3 respectively in Chinese Language and English Language in the 2007 HKCEE and henceforth.)
(j) proficiency in the application of common business software (including MS Word, Excel and PowerPoint) as well as Chinese and English word processing.