申請人必須－
(a) 持有由本港大學頒授的工商管理、市場學、傳播、媒體研究或相關學科學士學位，或具備同等學歷；
(b) 取得香港中學會考或香港中學文憑考試中國語文科及英國語文科第3級或以上的成績或同等學歷[註]；
(c) 在取得相關學歷後，具備最少十年有關商業內容開發、內容行銷及／或社交媒體行銷或相關範疇的全職工作經驗，其中最少三年擔任管理層或更高職位。曾接觸國際商務營運或環境更佳；
(d) 中英文書寫能力良好，能操流利英語、粵語及普通話；
(e) 精通應用軟件，包括中英文文書處理、Excel和PowerPoint；以及
(f) 具良好的解難、分析、組織和溝通技巧，能獨立工作。

[註：政府在聘任非公務員合約僱員時，2007年之前的香港中學會考中國語文科及英國語文科(課程乙)「C級」的成績，在行政上會獲接納為等同2007年及之後香港中學會考中國語文科及英國語文科「第3級」的成績。]

Candidate should have/be:
(a) bachelor’s degree from a university in Hong Kong, or equivalent, in Business Administration, Marketing, Communications, Media Studies or a related discipline;
(b) Level 3 or above in both Chinese Language and English Language in the Hong Kong Certificate of Education Examination (HKCEE), or the Hong Kong Diploma of Secondary Education Examination (HKDSEE), or equivalent [Note];
(c) a minimum of 10 years of relevant post-qualification work experience in business content development, content marketing and/or social media marketing, or related fields, with at least three years’ experience at managerial level or above; exposure to international business operations/environment will be an advantage;
(d) good command of written Chinese and English, and fluency in spoken Cantonese, Putonghua and English;
(e) sound knowledge of application software, including English and Chinese word processing, Excel and PowerPoint; and
(f) strong problem-solving, analytical, organising and communication skills, and the ability to work independently.

[Note: For non-civil service appointment purpose, ‘Grade C’ in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to ‘Level 3’ in Chinese Language and English Language in the 2007 HKCEE and henceforth.]