Main duties of the Digital Media Officer are:

• (a)to plan the social media content and manage the social media platforms;
• (b)to be creative and responsible for the copywriting of social media content;
• (c)to brainstorm and develop creative ideas for publicity plan, graphics, videos and publicity materials;
• (d)to assist in marketing, image building and crisis management for the Bureau; and
• (e)to perform any other duties as assigned.

Candidates should:

• (a)have a bachelor degree from a university in Hong Kong, preferably majoring in Chinese / Creative Media / Digital Media / Public Relations / Advertising / and Marketing, or equivalent;
• (b)have at least 2 years’ full-time post graduate working experience in the operations of digital media, including Facebook, Instagram, Weibo, Xiaohongshu, Douyin, mobile application and website, to support marketing, brand building, public relations, interactive media, advertising or social media marketing [See “Notes” under Entry Requirements];
• (c)possess expertise in social media operations and have a creative mindset;
• (d)have excellent command of written Chinese and English, and particularly in the creative writing; fluent Cantonese and English with basic knowledge of Putonghua;
• (e)be proficient in software applications including MS Word, Excel, PowerPoint, Adobe production software like Photoshop and Illustrator. Knowledge and experience in the graphic design are considered an advantage;
• (f)be able to work in rotating shifts and frequently work under tight deadlines, on long and irregular hours and on Public Holidays.