Main duties of the Media Liaison Officer are:

• (a)To collaborate with the team members to develop comprehensive communication strategies tailor-made for target audiences;
• (b)To provide input on the most effective messaging, communication channels, and engagement approaches based on media landscape analysis and stakeholder feedback;
• (c)To help craft narratives, talking points, and other press materials for traditional media, digital media and social media;
• (d)To establish and maintain strong relationships with key media outlets, journalists, and opinion leaders to facilitate effective communication;
• (e)To conduct research and provide in-depth analysis on media-related topics and current affairs as assigned; and
• (f)To perform any other duties as assigned.

Candidates should:

• (a)have a Bachelor degree from a Hong Kong university, or equivalent, preferably in the fields of arts, journalism or related disciplines;
• (b)have at least 5 years’ full-time post-graduate working experience in news reporting, sub-editing or research in a local or international media organization;
• (c)have good command of written Chinese and English; fluent Cantonese and English with basic knowledge of Putonghua;
• (d)good knowledge and skills in creating and designing multimedia content and be familiar with Adobe Creative Suite (e.g. InDesign, Photoshop and Illustrator) and video editing software. Knowledge in HTML, XML, CSS, Adobe Premiere and/or After Effects will be an advantage; and
• (e)be organised, attentive to details and with strong commitment to accomplish tasks under tight deadlines; and prepared to work long and irregular hours.