(a) 利用本身在街市或同類零售設施方面的管理和市場推廣經驗，就振興公眾街市的工作制訂策略、推行方式及實施計劃； (b) 擬訂和實施旨在增加食物環境衞生署(食環署)轄下街市人流的計劃，包括具成效的外展推廣活動，對象為現時不光顧食環署街市的人士，以及把工作重點放在會顯著受惠於街市推廣優化措施的選定食環署街市上； (c) 就吸引人流的方法進行市場調查和分析，或進行有助制訂和檢討市場推廣策略和各項實施計劃的其他調查∕研究；以及識別預期會顯著受惠於街市推廣優化措施及其他可行措施的街市； (d) 就加強街市設施的具成本效益方法提出建議，以改善食環署街市的經營環境，從而增加街市的人流； (e) 督導兩名助理街市經理籌辦和實施現行及新的街市推廣計劃；以及 (f) 執行上級人員指派的任何其他職務。 [註：須經常在辦公室以外及戶外的地方執行與街市有關的職務。]

(a) To formulate strategies, approaches and implementation plans for revitalising public markets, capitalizing on his/her experience in the management and marketing of markets or similar retail facilities; (b) To plan and implement programmes to enhance the patronage of Food and Environmental Hygiene Department (FEHD) markets, including outreaching and impactful promotion campaigns which target people who currently do not patronize FEHD markets and put more emphasis on selected FEHD markets which will significantly benefit from the enhanced market promotion measures; (c) To conduct marketing researches and analyses on ways to attract patronage or other researches/studies which could facilitate the formulation and review of marketing strategies and implementation plans; and identify markets which are expected to significantly benefit from the enhanced market promotion measures and other possible measures; (d) To make recommendations on cost-effective ways to enhance the market facilities for improving the operating environment of FEHD markets so as to increase their patronage; (e) To supervise two Assistant Market Managers in organising and implementing current and new market promotion programmes; and (f) To perform any other duties as assigned by the seniors. [Note: Frequent outside office and outdoor duties relating to markets.]