申請人必須 —
(a) (i) 持有香港的大學所頒授的新聞學、傳播學、市場學或公關學學位，或具同等學歷；並在取得有關學歷後，具備八年有關社交媒體管理、數碼媒體推廣、廣告或公關的全職工作經驗；或
(ii) 持有香港的專上院校頒授的新聞學、傳播學、市場學或公關學的經評審的副學士學位或獲認可的高級文憑，或具同等學歷，並在取得有關學歷後，具備十年有關社交媒體管理、數碼媒體推廣、廣告或公關的全職工作經驗；以及

(b) 符合語文能力要求，即在香港中學文憑考試或香港中學會考中國語文科及英國語文科考獲第3等級或以上成績，或具備同等成績 [請參閱註(1)]。

申請人如對新媒體在市場實務的運用、數碼媒體推廣技巧(如搜索引擎優化及搜索引擎營銷)以及數碼通訊的最新趨勢具有豐富知識，並具備機構社交媒體及數碼媒體推廣活動的管理經驗則更為理想。

Candidate should have –
(a) (i) a Hong Kong Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, or equivalent; and 8 year’s full-time, post-qualification work experience in social media management, digital marketing, advertising or public relations; OR
(ii) an accredited Associate Degree or an accredited Higher Diploma in Journalism, Communications, Marketing, Public Relations, from a Hong Kong tertiary institution, or equivalent; and 10 years’ full-time post-qualification work experience in social media management, digital marketing, advertising or public relations; AND

(b) met the language proficiency requirements of Level 3 in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination or Hong Kong Certificate of Education Examination (HKCEE); or equivalent [Please see Note 1].

Candidates who have good understanding of market practice in the use of new media, digital marketing techniques (such as SEO and SEM) and the latest trend in digital communication; and have experience in corporate social media management and digital marketing campaign management will have an advantage.