• (i)planning publicity strategy and coordinating promotional activities through social media;
• (ii)monitoring social media platforms;
• (iii)handling procurement and contract management for publicity work related matters; and
• (iv)performing ad hoc duties as assigned to facilitate promotional campaigns.

Candidate should have –

• (a)
  • (i)a Hong Kong Bachelor’s degree in Journalism, Communications, Marketing, Public Relations, or equivalent; and 8 year’s full-time, post-qualification work experience in social media management, digital marketing, advertising or public relations; OR
  • (ii)an accredited Associate Degree or an accredited Higher Diploma in Journalism, Communications, Marketing, Public Relations, from a Hong Kong tertiary institution, or equivalent; and 10 years’ full-time post-qualification work experience in social media management, digital marketing, advertising or public relations; AND
• (b)met the language proficiency requirements of Level 3 in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination or Hong Kong Certificate of Education Examination (HKCEE); or equivalent [Please see Note 1].

Candidates who have good understanding of market practice in the use of new media, digital marketing techniques (such as SEO and SEM) and the latest trend in digital communication; and have experience in corporate social media management and digital marketing campaign management will have an advantage.