The Senior Marketing Executive will assist the Information Services Department in coordinating and implementing publicity and promotional programmes. Duties include:

• (1)planning and executing publicity strategies and large-scale campaigns;
• (2)liaising and working with government bureaux/departments and external parties/partners (public organisations, media agencies, event organisers, contractors etc.) to ensure smooth delivery of publicity projects and ensuring execution aligns with established marketing strategies;
• (3)building and maintaining day-to-day rapport with media representatives to foster positive media relations and smooth event coverage;
• (4)managing and producing multi-format publicity materials, including but not limiting to videos, print publications, digital content and/or outdoor advertisements;
• (5)managing logistical arrangements and providing onsite assistance for publicity events;
• (6)overseeing and managing social media accounts;
• (7)vetting applications for the use of government publicity materials to ensure compliance with branding and usage guidelines;
• (8)handling publicity work and providing administrative support in relation to assigned projects;
• (9)supervising junior staff under his/her charge, providing guidance on project execution and quality control; and
• (10)undertaking any other publicity, public relations, event management, translation, researches or ad hoc assignments as directed.

• (1)have a Hong Kong bachelor’s degree or equivalent, preferably in communications, marketing or related fields;
• (2)have at least ten years of relevant work experience

• (3)have hands-on experience in event production, procurement and collaboration with third-party service providers, alongside a proven ability to execute strategic marketing plans;
• (4)have excellent command of written and spoken English and Chinese; those who met the language proficiency requirements of Level 2 results in the two language papers (Use of Chinese (UC) and Use of English (UE)) in the Common Recruitment Examination (CRE), or equivalent

• (5)have excellent interpersonal and communication skills;
• (6)have good analytical and project management skills, with a strong capacity for policy implementation and a proven ability to network effectively and build rapport with media professionals;
• (7)have proven records in evaluating campaign’s effectiveness, contributing to strategic planning; and be conversant with latest trends and marketing best practices; and
• (8)be prepared to work outside normal office hours and meet tight deadlines.