(1) 在本地推廣和宣傳特別郵票及相關產品，以增加集郵收入； (2) 擬定客戶服務和市場營銷策略，以推廣香港郵票； (3) 根據整體市場營銷方案，為每年推出的「郵品訂購服務」和所有集郵品擬定宣傳活動；就推廣新發行郵票與潛在合作伙伴進行溝通；為「郵品訂購服務」會員籌辦獎賞活動； (4) 制定和執行產品發布活動，以及聯繫和協調內部單位和外部各方，確保有效維持產品對公眾的吸引力； (5) 為發行每套郵票制定和推行宣傳計劃，包括聯繫廣告代理或其他組織，以製作特稿、擬備直銷函件，以及安排經「樂滿郵」網站、香港郵政網站／中小企業郵務協進會會員通訊和樂滿郵電子通訊等上載／登載資訊； (6) 聯繫承辦商，為發行特別郵票製作海報／平面廣告，以喚起公眾注意和增加銷量； (7) 進行與郵票／集郵品和收藏品市場有關的市場研究和顧客意見調查； (8) 維持現有並開拓新的銷售和市場推廣渠道；以及 (9) 監察網站情況，擬備統計數據和報告，並處理外部查詢和投訴。

(1) To market and publicize special stamps and related products locally with a view to increasing philatelic revenue; (2) To formulate customer service and marketing strategies for promoting Hong Kong stamps; (3) To prepare publicity programmes deriving from overall marketing plan for the annual launching of the Local Standing Order Service (LSOS) and all philatelic products and communicate with potential collaboration partners for promoting new issues of stamps as well as to organize loyalty programmes for LSOS members; (4) To develop and execute product launching activities, liaise and coordinate with internal units and external parties to ensure the effectiveness of maintaining the product appeal to the public; (5) To prepare and implement the publicity plan for each stamp issue, including liaising with advertising agents or other organizations to conduct advertorial, to prepare DMs, to arrange upload/ publication of information to ShopThruPost and Hongkong Post website/ SME Postal Plus eNews and ShopThruPost e-newsletter, etc; (6) To liaise with contractors to produce posters/print advertisements of special stamp issues to arouse public attention and increase sales; (7) To conduct market research and customer survey relating to stamps/ philately and collectible market; (8) To maintain existing and explore new sales and marketing channels; and (9) To monitor the website, prepare statistical data and reports, handle external enquiries and complaints.