申請人必須 (a) 持有本港大學學位，或同等學歷，尤以社會科學、傳播、公共關係、新聞學或市場學方面的學位為佳； (b) 在取得學位後有最少10年在企業傳訊、公共關係或品牌建立的全職工作經驗，尤以公共機構、非政府機構或政府的工作經驗為佳。申請人須深入認識公帑管理，及政府部門、非政府機構或公共機構的運作，且必須具備社會資本方面的知識。[參閱註(1)]； (c) 具有良好中英文書寫及會話能力，在香港中學文憑考試或香港中學會考英國語文科和中國語文科考獲第3等級或以上的成績，或同等學歷 [參閱註(2)]； (d) 具備優良的領導才能和分析能力，並擅於策略計劃； (e) 能夠與內部及外間持份者的高層有效地溝通(包括書寫和會話)； (f) 懂得評估成果及效益；以及 (g) 熟悉運用電腦軟件，包括MS Word、Powerpoint及Excel。

Candidates should (a) have a Hong Kong degree, or equivalent, preferably in the fields of social science, communication, public relations, journalism or marketing; (b) have at least 10 years’ post-degree full-time working experience in corporate communication, public relations or branding, preferably in public bodies, non-governmental organisations or the government. The candidate should have a good understanding of managing public funds, operation of government agencies, non-governmental organisations, or public bodies. Knowledge about social capital is a must [See Note (1)]; (c) be proficient in written and spoken English and Chinese, with Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination or in the Hong Kong Certificate of Education Examination (HKCEE), or equivalent [See Note (2)]; (d) have strong leadership skills and analytical ability; and be proficient in strategic planning; (e) be able to communicate effectively (both written and spoken) with internal and external stakeholders at a senior level; (f) have knowledge of outcome and effectiveness evaluation; and (g) have knowledge of computer software applications including MS Word, Powerpoint and Excel.