• (a)To assist in devising strategies and implementing measures for branding LCSD Museums;
• (b)To launch marketing and publicity campaigns to widen the audience base, boost patronage and ticket revenue;
• (c)To plan, coordinate and implement mega events e.g. Muse Fest HK and special functions of the Museums;
• (d)To develop LCSD museum souvenir projects, including but not limited to managing production, expanding sales channels, developing licensing business model and launching promotional campaigns to boost sales;
• (e)To enhance the links with the tourism sector to help promote the Museums, their programmes and events to tourists;
• (f)To conduct surveys and researches to identify and analyse significant features of audience so as to enhance Museums’ performance;
• (g)To publish corporate publications covering the Museums for marketing purpose;
• (h)To supervise one Marketing and Business Development Manager to assist in the execution of the above duties; and
  • (i)To perform any other duties as assigned by the supervisor.

Note: Appointee

• (s)may be required to work irregular hours, on weekends and/or public holidays.

• (a)a bachelor’s degree from a Hong Kong university, or equivalent, preferably in marketing, public relations, communication, or equivalent. A higher degree in arts and culture related discipline will be an advantage;
• (b)Level 3 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or Hong Kong Certificate of Education Examination (HKCEE), or equivalent (see Note 2);
• (c)at least seven years' full-time post-qualification working experience in marketing with four years of which in managerial positions;
• (d)good knowledge in the application of common business software of Microsoft Word, Excel, PowerPoint, Chinese word processing and so on;
• (e)good writing skills in both English and Chinese. Candidates are required to pass a written test;
• (f)proficiency in speaking English and Cantonese;
• (g)excellent communication, interpersonal and organization skills;
• (h)good knowledge of cultural services, including performing arts, museums and films, will be an advantage; and
  • (i)working experience in event management and production/ brand engineering/ market research/ government or statutory body will be an advantage.