高級品牌事務經理的職責包括協助政府新聞處的香港品牌管理組推行各項推廣及宣導活動。職責包括：
(a) 協助籌劃及執行推廣及宣傳項目；
(b) 協助宣傳品牌物品(包括錄像、印刷廣告、燈柱旗、街道橫額及紀念品)的開發、製作及派發工作；
(c) 協助確保香港品牌的正確使用，並確保品牌在政府內外得以廣泛宣傳；
(d) 就管理香港品牌事宜，協助聯絡政府內外相關機構；
(e) 協助審批大型項目的撥款申請；並就活動中宣傳品牌的事宜，協助聯絡相關機構；及
(f) 協助管理香港品牌網頁及其他相關社交媒體平台。

The Senior Brand Executive will assist Brand Hong Kong (the Brand) Management Unit of the Information Services Department in publicity and promotional programmes. Duties include:
(a) assisting in the planning and implementation of promotional and advertising projects;
(b) assisting in the development, production and distribution of Brand promotional materials, including videos, print ads, lamppost buntings, street banners and souvenirs;
(c) assisting in ensuring the proper usage and maximum exposure of the Brand in both government and non-government publicity materials;
(d) assisting in liaising with parties within and outside the Government in managing the Brand;
(e) assisting in vetting applications for funding of mega events and assisting in co-ordinating with parties concerned in relation to Brand promotion in these activities; and
(f) assisting in the management of the Brand Hong Kong website and its other social media platforms.