高級品牌事務經理的職責包括協助政府新聞處的香港品牌管理組推行各項推廣及宣導活動。職責包括：
- (a)協助籌劃及執行推廣及宣傳項目；
- (b)協助宣傳品牌物品(包括錄像、印刷廣告、燈柱旗、街道橫額及紀念品)的開發、製作及派發工作；
- (c)協助確保香港品牌的正確使用，並確保品牌在政府內外得以廣泛宣傳；
- (d)就管理香港品牌事宜，協助聯絡政府內外相關機構；
- (e)協助審批大型項目的撥款申請；並就活動中宣傳品牌的事宜，協助聯絡相關機構；及
- (f)協助管理香港品牌網頁及其他相關社交媒體平台。
職責
The Senior Brand Executive will assist Brand Hong Kong (the Brand) Management Unit of the Information Services Department in publicity and promotional programmes. Duties include:
- (a)assisting in the planning and implementation of promotional and advertising projects;
- (b)assisting in the development, production and distribution of Brand promotional materials, including videos, print ads, lamppost buntings, street banners and souvenirs;
- (c)assisting in ensuring the proper usage and maximum exposure of the Brand in both government and non-government publicity materials;
- (d)assisting in liaising with parties within and outside the Government in managing the Brand;
- (e)assisting in vetting applications for funding of mega events and assisting in co-ordinating with parties concerned in relation to Brand promotion in these activities; and
- (f)assisting in the management of the Brand Hong Kong website and its other social media platforms.
入職條件
申請人必須：
- (1)持有香港任何一所大學頒發的學位，或具同等學歷，主修公共關係、市場學或廣告者優先；
- (2)在品牌管理或相關範疇具有八年或以上的相關工作經驗
註] ;
(3)具備優良中、英文語文能力；
(4)具有良好的溝通技巧和表達能力；及
(5)在評估宣傳活動及數碼分析方面具備具體經驗。
Applicants should –
- (1)have a Hong Kong bachelor’s degree or equivalent, preferably in public relations, marketing or advertising;
- (2)have at least eight years of relevant work experience
Note] in strategic brand management or related fields;
- (3)have an excellent command of English and Chinese;
- (4)have good interpersonal communication and presentation skills; AND
- (5)have proven records in evaluating campaign’s effectiveness and digital analytics.
入職條件(註)
相關工作經驗須為全職工作經驗；兼職、實習生、自由工作者或義務工作經驗將不會被計算在內。
一分鐘，足以摧毀你對英文的自信！
