多媒體主任的主要職責包括：
- (a)制定具吸引力的內容策略與發文計劃，並撰寫符合各平台特性的創意文案；
- (b)確保所有內容文法正確、表達精準、行文流暢；
- (c)透過數據分析與監察表現，評估並改善發文內容；
- (d)與設計師及製作團隊合作完成內容創作，並透過回覆留言與訊息加強互動，塑造正面公共形象；
- (e)於需要時提供活動拍攝支援；
- (f)履行任何其他被指派的工作。
職責
Main duties of the Digital Media Officer are:
- (a)Develop engaging ideas and strategies for content calendars. Write compelling copies tailored to specific platforms;
- (b)Ensure all content is grammatically accurate, polished and high-quality;
- (c)Monitor performance through metrics analysis and campaign management to evaluate and optimize content success;
- (d)Collaborate effectively with designers and producers on campaigns, while engaging with audiences by responding to comments and messages to foster positive image;
- (e)to provide support for event photography when required;
- (f)to perform any other duties as assigned.
入職條件
申請人必須：
- (a)持有由任何一所大學所頒授的學士學位，以主修中文、英文、創意媒體、數碼媒體、公共關係、廣告策劃或市場推廣為佳，或具備同等學歷；
- (b)在香港中學文憑考試或香港中學會考中國語文科和英國語文科均考獲第4級或以上成績，或具備同等成績
註(1)] ；
(c)在取得學位後曾全職在政府部門或非政府機構擔任數碼媒體策劃及管理社交平台（包括但不限於Facebook、Instagram、微博、小紅書、抖音、流動應用程式及網頁等）的工作，並在過去五年內至少有連續兩年管理社交平台的經驗，以支援包括市場推廣、品牌建立、公共關係、互動媒體、廣告或社交媒體推廣 [入職條件附註]；
(d)具備創意思維，必須熟悉社交媒體的運作，精通內容策劃；
(e)掌握社交媒體的最新趨勢、演算法及用戶體驗；
(f)精於撰寫具吸引力的創意文案，做內容搜集及研究，以增加瀏覽量，及加強與市民的互動；
(g)能操流利的粵語和英語及基本的普通話。；
(h)精通電腦軟件應用程式，包括MS Word、Excel及 PowerPoint、Adobe製作軟件如Photoshop及Illustrator 等，具備有關圖像設計的技巧及經驗則更佳；以及
- (i)能夠輪班工作，並經常在緊迫的期限內、長時間且不定時工作，以及在公眾假期工作。
Candidates should:
- (a)have a bachelor degree from a university preferably majoring in Chinese / English / Creative Media / Digital Media / Public Relations / Advertising / and Marketing, or equivalent;
- (b)attained “Level 4” or above in Chinese Language and English Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) / Hong Kong Certificate of Education Examination (HKCEE), or equivalent
Note (1)] ;
- (c)have at least 2 years’ full-time post graduate working experience in managing social media platforms in government and / or non-government settings, including but not limited to Facebook, Instagram, Weibo, Xiaohongshu, Douyin, mobile application and website, to support marketing, brand building, public relations, interactive media, advertising or social media marketing and at least 2 consecutive years’ full-time relevant working experience in the past 5 years [See “Notes” under Entry Requirements];
- (d)have creative and strategic mindset with expertise in social media operations and content ideation;
- (e)stay updated on social media trends, algorithms, and best practices;
- (f)be skilled in writing compelling creatives and conducting content research to deliver impactful and engaging communication;
- (g)be fluent Cantonese and English with basic knowledge of Putonghua;
- (h)be proficient in software applications including MS Word, Excel, PowerPoint, Adobe production software like Photoshop and Illustrator. Knowledge and experience in the graphic design are considered an advantage; and
- (i)be able to work in rotating shifts and frequently work under tight deadlines, on long and irregular hours and on Public Holidays.
入職條件(註)
- (1)在行政上，2007年前香港中學會考中國語文科和英國語文科(課程乙)的B級成績，視為等同2007年或之後香港中學會考中國語文科和英國語文科的第4級成績。
- (2)申請人須在申請表[通用表格第340號(Rev. 7/2023)]的「截至目前為止的全部就業詳情」部分詳列有關其社交媒體營運、市場推廣、品牌建立、公共關係、互動媒體或廣告或的工作經驗，並提交證明文件。申請人如未能提供文件證明所列的工作經驗，有關的工作經驗將不獲考慮。
- (3)入選的申請人須參加筆試及面試。
一分鐘，足以摧毀你對英文的自信！
