- (a)協助制訂有效的公共關係策略包括公眾參與,社交媒體推廣以及表述新政策及行動;
- (b)監察社交媒體(例如:Facebook, Instagram和YouTube等)上與環境及生態局工作範疇有關的新聞,分析民情及社交媒體的相關趨勢;
- (c)管理環境及生態局的社交媒體平台,包括但不限於按民情建議平台所用內容、設計圖像內容、製作影片內容及為社交媒體平台貼文拍攝照片;
- (d)協助評估數碼推廣活動的成效從而接觸更多群眾及與本地社區組織維持良好關係;
- (e)制訂宣傳概念,編製影片講稿,製作特定主題影片,負責社交媒體上進行與政府官員活動和會面的視頻直播;
- (f)協助與環境及生態局社交媒體平台相關的宣傳活動;及
- (g)執行上級指派的其他職務。
職責
- (a)To assist in formulating effective public relations strategies in public engagement, social media reach, and presentation of new policies and actions;
- (b)To monitor news relating to the work of the Environment and Ecology Bureau (EEB) on social media and to analyze the public sentiments and relevant trend on social media platforms such as Facebook, Instagram and YouTube, etc.;
- (c)To manage social media platforms for the EEB by, including but not limited to suggesting contents to be used, taking into consideration the public sentiments, designing graphical contents, producing video contents and taking photos for posts to be issued on the social media platforms;
- (d)To assist in evaluating the effectiveness of digital campaigns with a view to reaching more people and to maintaining a good relationship with local community groups;
- (e)To develop production concepts, compile video scripts and produce videos on given topics, and be responsible for live streaming of events and interviews with government officials via various social media platforms;
- (f)To assist in publicity activities related to the social media platforms of the EEB; and
- (g)To perform any other duties as assigned by senior officers.
入職條件
申請人須-
- (a)持有本地大學頒授的學士學位或具同等學歷,並主修設計/媒體/新聞;
- (b)在取得有關學歷後,具備最少五年從事設計/媒體/新聞的全職工作經驗,當中具備最少三年為社交媒體推廣(包括管理社交媒體平台及撰寫文案)的全職工作經驗。申請人如具備於政府部門或公營機構的工作經驗,將獲優先考慮;
- (c)符合語文能力要求,並在香港中學文憑考試或香港中學會考英國語文科和中國語文科取得第2級或以上成績,或具備同等成績(見註);
- (d)熟悉資訊科技,社交媒體運作及多媒體工具(包括MS Word, Excel, PowerPoint,圖像設計及影片編輯軟件,如Adobe Photoshop, Illustrator, Lightroom, InDesign, Premiere, After Effects,及Final Cut Pro等);
- (e)對社交媒體管理具備優秀的知識,並具備運作社交媒體帳號/專頁作商業用途的經驗(例如YouTube, Facebook, Instagram及其廣告平台);熟悉內地社交平台,包括微信,微博及小紅書為佳;
- (f)具備良好的圖像及資訊圖表製作、影片拍攝及剪輯,以及撰寫社交媒體平台內文及貼文的知識;
- (g)外向、主動、及工作仔細;
- (h)能在壓力下如期完成工作;及
- (i)對環境/食物及環境衛生政策有相當濃厚興趣及認識者優先。
註:
在2007年前的香港中學會考中國語文科和英國語文科(課程乙) E級成績,在行政上會分別被視為等同2007年或以後香港中學會考中國語文科和英國語文科第2級成績。
Applicants should :-
- (a)have a bachelor’s degree in design, media or journalism, from a Hong Kong university, or equivalent;
- (b)have at least 5 years of full-time post-qualification work experience in design or media or journalism, including at least 3 years of full-time work experience in social media promotion (including managing social media platforms and copywriting). Preference will be given to applicants with work experience in government departments or public organisations;
- (c)meet the language proficiency requirement of Level 2 or above in English Language and Chinese Language in the Hong Kong Diploma of Secondary Education Examination (HKDSEE) or the Hong Kong Certificate of Education Examination (HKCEE), or equivalent;
- (d)be well-versed with IT skills, social media and multi-media tools (including MS Word, Excel, PowerPoint, graphic design and video editing software such as Adobe Photoshop, Illustrator, Lightroom, InDesign, Premiere, After Effects, and Final Cut Pro, etc.);
- (e)have excellent knowledge of social media management, and experience in operating social media accounts/pages for business use (such as YouTube, Facebook, Instagram and their advertising platforms); preferably be familiar with Chinese social media platforms, including WeChat, Weibo and Xiaohongshu;
- (f)have good knowledge of creating images and infographics, shooting and editing video and writing captions and posts on social media platforms;
- (g)be outgoing, proactive, and attentive to details;
- (h)be able to work under pressure and meet tight deadlines; and
- (i)preferably have keen interest in environmental sustainability and good knowledge of environmental/food and environmental hygiene policy.
Note:
“Grade E” in Chinese Language and English Language (Syllabus B) in the HKCEE before 2007 are accepted administratively as comparable to “Level 2” in Chinese Language and English Language in the 2007 HKCEE and henceforth.
入職條件(註)
工作時間及地點須視乎本局的運作需要而定。獲錄用者或需(a)不定時及超時工作,包括在晚上、周末和公眾假期工作;及(b)經常在戶外工作。



